About us

Poseidon® is originated from Nordic anglers with over 18 years of bait design and way more in fishing. There's always been a huge variety of tackles to choose from but something was missing. The beauty of Poseidon® is not just the one movement it makes like in other tackles, it's the variety for the angler who can change the movement and style of the bait in heartbeat. Its not just reel fast or slow when talking about jerkbaits. We wanted a bait that an angler can make the movement himself and can change styles on go, this bait offers all of it. 

Our passion is fishing and to create that one lure what changes the game for all anglers out there. For the thousands of feedbacks from pro & amateur anglers we strongly believe we have created the one - Poseidon® proudly introduces this jerkbait. Fish on!